【CHOK 专访】最真西班牙夫妻档的手作品牌 Oli13

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Juan Luis

采访日期: 2014年03月26日

Juan Luis 与 Isabel,放弃了大型跨国企业的高管职位,开始了一个全新的充满激情与爱的新旅程 —— 创办 Oli13 品牌。一个品牌的成功,要看创始人的态度与能力。而创始人是否有态度,就看他是不是愿意每天6点起床给家人做早餐并开始一天的思考与创作!

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ChokStick: Tell us about yourself, your brand, where you are from, your favorite music band, the craziest thing you’ve done before?

Juan: Oli13 is Juan Luis and Isabel, a couple who knew each other 12 years ago in Barcelona. We are not exactly designers, we consider ourselves as “makers”. Two years ago we were retail and marketing executives in large multinational companies, with studies in international business that even lead us to live a few months in Shanghai in 2002.

Two years ago, when we were almost 40´s and with two kids behind us we decided to give up our jobs and start up a latent interest: to create a brand, Oli13, that designs and makes special objects, authentic ones that maintain its simplicity and character over the time.

With Oli13 we reflect our tastes and interests on art, antiques, cultures, hand made processes, materials, colors, the authenticity behind the objects. Each or our products has its origin in a real story, there is always a reason to create it. Probably that is the most important part of our inspiration. Although we are 40´s and we have a family, as a couple and being both Aquarius, we sometimes still do crazy things, but we can not talk about it! lol! Regarding music, it’s a quick answer, Belle & Sebastian, they play with us in our better moments.


ChokStick: 关于品牌创始人?

Juan: Oli13 是我 Juan Luis 跟我老婆 Isabel 所创办的品牌,我们12年前相识于巴塞罗那。我觉得我们并不是真正意义上的设计师,我们更像是 “手作人”。创办这个品牌以前,我们都是大型跨国企业中负责零售与营销的高管,我们为了研习国际商务还在上海呆过几个月的时间喔。在我们快40岁且有了两个小孩的时候,我们决定放弃自己的工作,经营自己的品牌,开始设计并制作质优的产品。于是 Oli13 诞生了!

在 Oli13 身上,你可以看到我们对于艺术、古玩、传统文化以及手作的理解与态度,也可以通过颜色的搭配,材料的选择,以及对工艺执着,看到我们对生活的热爱以及对品质的追求。我们的每一件产品都有一个真实的故事,而正是因为这些生活中的小事,让我们有了创造出它们的理由与概念。

尽管我们两夫妇已经40岁了不再年轻,但都是水瓶座的我们也常常会做一些很疯狂的事情(重口味不能讲)。我们俩都超爱 Belle & Sebastian 的音乐,他们陪我们度过了很多很好的时光。

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Belle & Sebastian

歌曲试听

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ChokStick: Tell us about your brand, and the philosophy behind it.

Juan: Oli13 are the initials of three persons and 13 is the number of my happiest day (Juan Luis), also it is my first tattoo which I engrave the day that I decided to create the brand.When somebody ask to us about our philosophy we still thinking the same: “they will never lose their authenticity”, we want to create unique and genuine products.

ChokStick: 关于设计理念?

Juan: Oli13 是三个人名的简称,13是我的幸运数字,同时13也是我的第一个纹身,用来纪念我在13号当天创办了我们的品牌。而至于我们品牌的设计理念,就是 “让一切保持原汁原味”,我们想要在这个前提下,创造出独特、个性而又货真价实的好东西。


ChokStick: where does your inspiration and creativity come from?

Juan: The observation is fundamental for us, we use to see things and the environment on a different way. Our tastes, curiosities and experiences are our inspirational sources.

ChokStick: 关于灵感来源?

Juan: 我们常常用不同于常人的角度去看待事物,因此我们的品位,好奇心以及过往的经验都会是我们灵感的来源。

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ChokStick: life is always ups and downs. Have you ever thought of giving it up? how was the worst moment?

Juan: Oli13 is too young and we have not had yet downs. We put such a lot energy and tenacity on the brand!!!

ChokStick: 关于品牌历程的起伏?

Juan: Oli13 还太年轻了!!它还没有真正经历过人生的起伏,但是作为创始人的我们,是充满活力与韧劲的,所以我相信它总能坚定地前行。


ChokStick: What has been the biggest risk you’ve taken to move forward?

Juan: Before Oli13 we had a comfortable life as executives with good jobs. Against everything and everybody we decided to leave such comfort and start the creation of our brand.

ChokStick: 关于创业风险?

Juan: 在创立 Oli13 之前,作为高管的我们,过着非常舒适的生活。但当我们决定放弃这一切开始我们的品牌的时候,也是需要很大的勇气。这就是所谓的风险吧。

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ChokStick: I know you’ve been doing design for some time, is there any moment you feel that you are the happiest person in the world? What makes you believe that you are going to keep doing this?

Juan: We consider ourselves “makers” more than designers, although we do everything, from design to sales. Our day to day is plenty of satisfactions. We enjoy every sale, every email from our customers and people from all around the world who connect with Oli13.For sure, Oli13 will go forward, with effort and tenacity demonstrating that it is possible to get what one wants.

ChokStick: 关于创作的快乐?

Juan: 就如前面所说,我们认为自己是 “手作人” 多于设计师,我们需要处理从设计到材料到制作到销售一堆的琐事,但我们每天都是满足并且快乐的。我们享受创造的过程,也享受销售的过程,我们的客户来自世界各地,我们每天接收来自世界各地的邮件,这是我们最开心的事情。所以,Oli13 将勇往直前,努力地坚韧地向前,带给每一个人所想要的完美的用户体验。


ChokStick: What advice would you give to a young person just starting out?

Juan: We use to say to each other many times: do it, do it, if you want something you have to do it, at least try it.

ChokStick: 关于给新手作人的建议?

Juan: 我们两公婆总是这样互相激励:do it!do it!do it!如果你想要得到某一样东西,just do it!

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ChokStick: where does your inspiration and creativity come from?

Juan: The observation is fundamental for us, we use to see things and the environment on a different way. Our tastes, curiosities and experiences are our inspirational sources.

ChokStick: 关于灵感来源?

Juan: 我们常常用不同于常人的角度去看待事物,因此我们的品位,好奇心以及过往的经验都会是我们灵感的来源。


ChokStick: What does a typical day look like for you?

Juan: I had a typical day like a clock.

6 am: Emails and prepare breakfast for the family (Juan Luis)
8 am: briefing and thinking (coffee)
10 am: factories, designs, meetings, trips.
Afternoon: Studio, computer.
Night (when the kids go to bed): thinking and creating
11 pm: www

ChokStick: 关于你的一天?

Juan: 我的每一天就像个时钟。

上午6点:回复电子邮件并为家人准备早餐
上午8点:泡咖啡,与其他成员一起做简报并想一些好玩的策划案
上午10点:工厂、设计、会议、出行
下午:呆在工作室创作,与电脑作伴
晚上:陪家人孩子,照顾孩子上床睡觉后开始思考与创作
晚上11点:www

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All images © Oli13

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